There has been alot of talking about neo-atheism or neo-darwinism, and non has stirred this conversation more than the books and TV programs of Richard Dawkins. I have only read the free excerpts online of The God delusion but it has been a top seller (or well marketted) in the UK. Alistar McGrath a fellow Oxford Proffesor has written a good piece about it in the Daily Mail which you can read here (snippets below)
I have known Dawkins for more than 20 years; we are both Oxford professors. I believe if anyone is "immune to argument" it is him. He comes across as a dogmatic, aggressive propagandist.
The God Delusion is similarly full of misunderstanding. Dawkins simply presents us with another dogmatic fundamentalism. Maybe that’s why some of the fiercest attacks on The God Delusion are coming from other atheists, rather than religious believers. Michael Ruse, who describes himself as a ‘hardline Darwinian’ philosopher, confessed that The God Delusion made him ‘embarrassed to be an atheist’.